Wacoal India has launched its Cool Comfort Collection for the Spring/Summer 2025 season, aiming to revolutionize the summer lingerie experience. This premium Japanese brand introduces cutting-edge Cool Touch fabric designed to provide exceptional comfort and breathability, ideal for the warmer months. The fabric’s innovative cooling effect, reflecting body heat and enhancing airflow, ensures a refreshing feel even in high temperatures.
The Cool Comfort Collection features pastel shades, perforated cups, and rice-knit fabric for superior ventilation and all-day freshness. Each bra and panty set offers a sleek fit that combines comfort and style, perfect for various activities from beach outings to daily errands. The collection includes three styles with coordinating panties to suit different preferences and needs.
The Cool Comfort Padded Wired style boasts full coverage cups and double-layered wings for enhanced support and lift, catering to those seeking comfort and coverage. Available in Dusty Orchid & Ghost Grey colors, this bra ensures a smooth and secure fit. The Cool Comfort Lacy Padded Non-Wired style, with seamless lace and double-layered wings, offers support and lift for everyday wear, available in Dusty Blue & Pun Pink.
For a more relaxed fit without compromising style, the Cool Comfort Padded Non-Wired style provides 3/4th cup coverage and broad double-layered wings in the Montana Grape color. The collection starts at INR 1999 and is available at Wacoal India stores and online.
Founded in Japan in 1946, Wacoal began its journey to empower women globally by launching its brand in various countries, including India in 2015. With a focus on delivering high-quality lingerie designed for comfort, support, and style, Wacoal emphasizes the importance of a good fit. The brand’s extensive range includes bras, panties, shapewear, and sleepwear, tailored to suit different body types and lifestyles.
Wacoal has established a strong retail presence in major Indian cities with Exclusive Brand Outlets (EBOs), Large Format Stores (LFS), and Multi Brand Outlets (MBOs), in addition to an online presence. The brand’s commitment to expanding its reach ensures that Indian women have easy access to premium lingerie that combines comfort and style, enhancing their everyday experiences.
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