In 2025, Vogue curated a list of the 19 best lingerie brands for women, catering to all occasions. The selection aimed to redefine the concept of sexy lingerie through minimalist designs and perfect fits. The article highlighted the importance of feeling great in what you wear underneath, emphasizing comfort and style.
The lingerie industry has seen a shift towards inclusive sizing and sustainable practices, with brands like Cuup challenging traditional sizing norms. Cuup focused on creating bras that fit perfectly while accentuating natural beauty, offering a range of styles suitable for everyday wear.
For those seeking romantic pieces, Agent Provocateur stood out with its empowering and intricately designed lingerie sets. The brand’s offerings, perfect for date nights or bridal wear, exuded vintage charm and sophistication, redefining traditional notions of lingerie.
Natori, known for its minimal yet functional designs, offered a wide range of bras and nightwear suitable for various body types. The brand’s commitment to form and function, coupled with a diverse size range, made it a favorite among celebrities and editors alike.
Skims revolutionized underwear and shapewear with its “solutionwear” line, providing comfortable and inclusive options for sizes up to 44DDD and 4X. The brand’s emphasis on comfort and versatility made it a go-to destination for everyday essentials.
Commando, renowned for its no-show undergarments, offered seamless and comfortable solutions for everyday wear. The brand’s classic microfiber fabric and eco-friendly approach resonated with consumers looking for practical yet stylish undergarments.
Wolford, a Swiss brand with a legacy in underpinnings, specialized in seamless designs that felt luxurious and barely-there. The brand’s focus on high-quality fabrics and minimalist silhouettes made its lingerie ideal for everyday wear.
Eres, a luxury lingerie label, celebrated the “art of the body” with customizable and elegant collections. The brand’s uncomplicated yet chic separates, crafted from sumptuous lace and silk, were designed for special occasions, embodying sophistication and timeless style.
Savage x Fenty, created by Rihanna, redefined traditional intimates with its inclusive and affordable range. The brand’s fantasy lingerie, featuring lace, mesh, and cutouts, catered to diverse body types and offered styles suitable for date nights and everyday wear.
Araks infused vibrant colors into its lingerie designs, combining laid-back cotton fabrics with playful bralettes. The brand’s sustainable approach and unexpected color combinations made its pieces ideal for both everyday wear and special occasions.
Cosabella, known for its comfortable lace and mesh designs, offered light support and all-day wearability. The brand’s emphasis on silhouette and material quality ensured long-lasting pieces that inspired confidence and comfort.
ThirdLove prioritized comfort with its extensive range of sizes and memory foam bras that molded to each individual’s shape. The brand’s commitment to inclusivity and accurate fit made it a popular choice for everyday wear.
Cou Cou’s organic cotton garments, made from GOTS-certified fabric, offered a romantic touch with minimalist designs and dainty details. The brand’s sustainability focus and versatile silhouettes made its pieces ideal for daily wear.
Dora Larsen brought playful magic to lingerie with its colorful designs and embellishments that uplifted moods. The brand’s whimsical approach to sexy lingerie offered a range of styles for those looking to add flair to their underwear drawer.
Love Stories struck a balance between sporty and romantic with versatile lingerie options suitable for all occasions. The brand’s comfortable camisoles, robes, and sweet undies catered to diverse preferences, offering something for everyone.
Fleur du Mal, known for whimsical designs and luxurious fabrics, offered statement pieces that dazzled and delighted. The brand’s slinky slip dresses, lace sets, and bralettes exuded femininity and sophistication, perfect for special occasions.
Intimissimi, revered for its Italian quality and craftsmanship, provided affordable yet high-quality intimates for everyday wear. The brand’s range of styles, from lace sets to T-shirt bras, offered diverse options at accessible price points.
Kiki De Montparnasse, synonymous with romantic and provocative designs, brought Parisian-inspired lingerie to the forefront. The brand’s luxurious fabrics and sexy silhouettes catered to special occasions, offering indulgent pieces worth the investment.
On Gossamer excelled in everyday wear with breathable mesh underwear and comfortable bralettes. The brand’s soft fabrics and impeccable fit made its intimates a staple for those seeking comfort and quality.
Journelle, a favorite destination for lingerie brands, offered a range of romantic lace and sheer sets suitable for special occasions. The brand’s diverse collection, from embroidered trims to simple satin separates, catered to various styles and preferences.
Overall, the lingerie landscape in 2025 showcased a mix of comfort, style, and inclusivity, with brands redefining traditional notions of sexy lingerie through innovative designs and sustainable practices.
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