Renowned designer Arthur Arbesser has ventured into a new realm of creativity by crafting a unisex underwear capsule collection for the esteemed lingerie brand, Hanro. This collaboration marks the inception of Hanro’s Atelier project, aimed at fostering partnerships with innovative designers and artists to curate exclusive collections.
Stephan Hohmann, Hanro’s managing director, emphasized the significance of this collaboration, highlighting the seamless alignment between Arbesser’s artistic vision and Hanro’s rich heritage. The collection, comprising 15 pieces ranging from briefs to bralettes, features Arbesser’s signature geometric patterns and vibrant color combinations, notably a striking checkered motif in aubergine and periwinkle.
Arbesser, expressing his delight in partnering with Hanro, revealed his inspiration drawn from geometric prints and color blocking, a fusion that harmonizes with Hanro’s ethos of luxurious comfort. The collection introduces new bra shapes, unisex tops, and shirts while preserving Hanro’s essence of understated luxury.
Set to launch in September, the capsule collection will be available at select Hanro stores globally and online, offering consumers a blend of effortless chic and artistic charm at price points ranging from 40 to 150 euros. The collection’s debut will coincide with a special event during Milan Fashion Week and an exclusive in-store activation in Vienna.
Established in 1884 in Liestal, Switzerland, Hanro has maintained its legacy of quality craftsmanship for over a century, with 13 flagship stores worldwide. Arbesser, a native of Vienna and a long-term resident of Milan, has expanded his creative endeavors beyond fashion, delving into interior design and collaborations with renowned brands.
Arbesser’s venture into the realm of intimates with Hanro underscores the evolving landscape of designer collaborations within the fashion industry, where established names infuse their unique aesthetics into new product categories. This strategic partnership not only brings fresh perspectives to traditional lingerie but also underlines the growing demand for inclusive, gender-neutral fashion offerings.
As the fashion landscape continues to evolve, collaborations between established brands and visionary designers like Arbesser serve as a testament to the industry’s adaptability and innovation. By merging traditional craftsmanship with contemporary design sensibilities, these collaborations pave the way for a more diverse and dynamic fashion ecosystem.
Arbesser’s foray into lingerie design signifies a shift towards more inclusive and diverse fashion offerings, catering to a modern consumer base that values individuality and creativity. This collaboration between Arbesser and Hanro exemplifies the fusion of artistry and functionality, setting a new standard for intimate apparel that transcends traditional boundaries.
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