Nala, the Melbourne-based brand renowned for its eco-friendly underwear, has unveiled its latest innovation in comfort and sustainability with the introduction of the Better Than Cotton collection. Building on the success of its mesh and Bio Butter ranges, Nala has crafted a line of undergarments made from modal, a bio-based fabric sourced from beech tree cellulose. This new range boasts an exceptionally soft texture that is not only gentle on the skin but also environmentally friendly, as the pieces are biodegradable and compostable at the end of their lifecycle.
Chloe de Winter, co-founder of Nala, describes the Better Than Cotton fabric as a sensation akin to heavenly comfort. Emphasizing the fabric’s softness and supportive firmness, she highlights its breathability as a key feature. The collection includes a variety of styles such as wirefree bralettes, underwire bras, crop tops, camis, and various underwear silhouettes, ensuring a wide range of options to cater to diverse preferences and body types.
With cup sizes ranging from A to H and bands from 8 to 24, Nala’s commitment to inclusivity is evident. The brand also offers briefs in sizes from XS to 6XL, ensuring that individuals of all shapes and sizes can enjoy the comfort and style of the Better Than Cotton collection. The vibrant color palette of the range, featuring hues like Bubble Gum, Salt & Pepper, and Pomegranate, reflects Nala’s mission to inject fun and personality into the realm of undergarments.
De Winter explains that the decision to embrace bold colors was driven by consumer demand and the brand’s desire to break away from the traditional neutral tones dominating the market. By actively listening to customer feedback and incorporating their preferences into the product development process, Nala maintains a strong connection with its audience and ensures that its offerings remain relevant and appealing.
The launch of the Better Than Cotton collection represents Nala’s ongoing dedication to innovation, sustainability, and customer satisfaction. By leveraging modal fabric’s luxurious feel and eco-friendly properties, the brand continues to set new standards in the realm of underwear, offering consumers a blend of comfort, style, and conscientious design. With a focus on inclusivity, quality, and vibrant aesthetics, Nala’s latest range is poised to redefine the underwear experience for individuals seeking both comfort and sustainability in their wardrobe choices.
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