Brett Blundy’s lingerie venture, Léays, has unveiled its officeholder and share structure, shedding light on key players within the company. According to documents obtained via ASIC, Blundy will collaborate with Ray Itaoui, alongside Timothy Dodd as the company secretary, who also serves as the global CFO of BBRC, Blundy’s investment firm. Itaoui, the former CEO of Sanity and Best & Less, brings a wealth of experience to the table, having been involved in a shareholder takeover with Blundy back in 2023.
BBRC, Blundy’s firm, holds the lion’s share of ordinary shares in Léays, with 10,000 shares issued at $100 each. Following BBRC, Ray Itaoui’s company, RRI Family Pty Limited, owns 2,712 shares, while Coloskye Pty Ltd, managed by Blundy’s sister Tracey, and Blundy Superannuation Pty Ltd, each own 37 shares. This intricate share structure underscores the familial and strategic connections within the company.
Léays is poised to enter the lingerie, sleepwear, and beauty market, as indicated on its LinkedIn page. The brand’s ethos revolves around customer-centricity, global reach, and empowerment of women. With a strong emphasis on assembling a talented team, Léays aims to revolutionize the retail landscape by offering innovative products and an unparalleled shopping experience.
With an employee count ranging from 201 to 500, Léays boasts a seasoned leadership team. Linda Whitehead, the brand’s CEO, brings a wealth of experience from her roles at Just Group, Specialty Fashion Group, and Levi Strauss. Rachel Dos Santos, the global CFO, previously served as the finance director at Zimmermann, while Julie Hastings, former CEO of Honey Birdette, has stepped into the role of chief operating officer at Léays.
As Léays gears up for its official launch, the brand has initiated a soft launch on LinkedIn, signaling its recruitment drive for key positions. Job postings for store managers in Brisbane and Parramatta hint at the brand’s retail expansion strategy. While the brand is yet to unveil its website, its online presence indicates a strategic approach to building a strong foundation before the grand debut.
With a focus on innovation, empowerment, and customer engagement, Léays’ foray into the lingerie market underlines a shift towards redefining traditional retail paradigms. As industry experts and consumers eagerly await the brand’s official unveiling, the strategic moves and leadership appointments at Léays set the stage for a transformative journey in the world of lingerie and beauty.
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