French lingerie is making its mark in London as it gears up for a showcase event at Ladbroke Hall on July 14. The event, organized by Promincor – Lingerie Française and DEFI, aims to highlight French expertise in corsetry and captivate the British market. Bringing together buyers, media, and influencers, this one-day affair will feature eight renowned French lingerie brands unveiling their spring-summer 2026 collections.
The participating brands – Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louisa Bracq, Maison Lejaby, and Simone Pérèle – will present their latest designs in an intimate and refined setting. The day will kick off with a tea time for authentic interactions between brands and influencers, followed by a showroom experience showcasing the intricacies of each brand’s creations. The highlight of the event will be a lingerie fashion show displaying a diverse range of styles and inspirations.
According to a Kantar study, the French women’s lingerie market recorded significant revenue in 2024, underscoring the industry’s economic importance and appeal. The event in London not only serves as a platform for brand exposure but also signifies the global influence of French lingerie craftsmanship and design.
French lingerie has a long history of setting trends and pushing boundaries in the fashion industry. The intricate lacework, delicate fabrics, and attention to detail have made French lingerie a symbol of elegance and sophistication worldwide. By participating in international events like the one in London, French brands continue to showcase their creativity and innovation, solidifying their position as leaders in the lingerie sector.
Trade shows and exhibitions play a crucial role in promoting the lingerie industry, providing a platform for brands to connect with consumers, retailers, and industry professionals. These events not only drive business opportunities but also foster creativity and collaboration within the fashion community. The London showcase is a testament to the industry’s resilience and adaptability in the ever-evolving world of fashion.
As the event approaches, anticipation is high for the unveiling of the latest collections and the opportunity to witness firsthand the craftsmanship and artistry behind French lingerie. With a rich legacy of craftsmanship and a commitment to innovation, French lingerie brands continue to push boundaries and inspire trends in the global fashion landscape.
Stay tuned for updates from the French lingerie showcase in London, where elegance, creativity, and sophistication converge to captivate audiences and redefine the boundaries of lingerie design.
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