Originating from China and settling in Australia in the late ’90s, Candy Tan, a fashion enthusiast, brought her passion for lingerie to Melbourne’s market stalls. With a history of retail experience, Candy established Candy’s Lingerie, focusing on deadstock pieces from the early 2000s. The family’s fashion legacy continued as Candy’s daughter, Christina, joined the business, leading the transition to an online retail platform during the Melbourne lockdowns.
The challenges of the pandemic prompted Candy and her sister, Lisa, to innovate their offerings by reworking old designs into fresh creations. This transformation not only revitalized the brand but also highlighted the dedication and hard work that Candy and Lisa poured into the business, turning unsold inventory into fashionable and appealing items.
Christina, sharing her journey, revealed her lack of technical fashion background despite being immersed in the industry. Her mother, Candy, known for her fashion-forward ventures since her teenage years in China, brought a unique perspective to the label. Candy’s entrepreneurial spirit led her to establish a presence in the Australian market, overcoming obstacles and embracing new opportunities.
The evolution of Candy’s Lingerie was marked by the pandemic-induced shift to online operations, a move that proved pivotal for the brand’s growth. Leveraging social media, the brand curated a playful and nostalgic image, resonating with a diverse audience seeking affordable and inclusive lingerie options.
Candy’s vision for the label was rooted in sustainability and accessibility, with a focus on repurposing deadstock items and creating a range of lingerie that catered to a wide demographic. The brand’s reworked collection, crafted by Candy and Lisa, showcased their commitment to sustainability and innovation in the fashion landscape.
Reflecting on her journey, Christina acknowledged the stigma associated with the lingerie industry and sexuality, emphasizing the importance of embracing one’s identity and heritage. Overcoming societal barriers, she found her place within the business, contributing to its growth and success.
Embracing creativity and experimentation, Christina delved into photography and styling, expanding her skill set and fostering collaborations within the creative community. Despite facing challenges in maintaining work-life balance, she found support and guidance from mentors and peers in the industry.
Looking ahead, Candy’s Lingerie aims to continue its mission of providing unique and affordable lingerie while advocating for diversity and representation within the fashion industry. The brand’s commitment to inclusivity and sustainability sets a precedent for future endeavors and collaborations, showcasing the power of familial dedication and entrepreneurial spirit.
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