Key Takeaways
- Princess Anne partners with luxury lingerie brand Edge o’ Beyond to celebrate UK garment manufacturing.
- Edge o’ Beyond is a London-based luxury lingerie brand known for ethical, UK-based production.
- The atelier in New Tredegar, Caerphilly, employs a team of skilled professionals to create flawless lingerie for all sizes.
Unexpected Partnership: Princess Anne and Edge o’ Beyond
In a surprising turn of events, Princess Anne recently partnered with luxury lingerie brand Edge o’ Beyond to celebrate the brand's commitment to reviving garment manufacturing in the UK. The Princess Royal, known for her long-standing role as President of the UK Fashion and Textile Association, visited the brand's atelier in South Wales to mark Edge o’ Beyond's 11th anniversary.
Championing Ethical Production: Edge o’ Beyond’s Mission
Edge o’ Beyond, founded in 2014 by designer Naomi De Haan, stands out as a London-based luxury lingerie brand with a strong focus on ethical, UK-based production. De Haan's dedication to maintaining a skilled team of machinists, cutters, and product developers at the atelier in New Tredegar, Caerphilly, ensures a seamless collaboration to create flawless lingerie for all sizes.
Reviving Lingerie History in Wales
Wales holds a significant place in lingerie history, with world-class brands like Wonderbra once producing garments in the Valleys. Edge o’ Beyond's atelier, previously home to iconic brands Gossard and Agent Provocateur, continues this legacy by keeping British lingerie craftsmanship alive.
The Royal Seal of Approval: Princess Anne’s Visit
During her visit to Edge o’ Beyond, Princess Anne's keen interest in the fashion and textile industry shone through as she observed the intricate cutting, sewing, and product development processes that define the brand's jewellery-adorned lingerie. Her royal presence not only honored the exceptional skills of the atelier's technicians but also highlighted the importance of sustainable and ethical fashion practices.
Overall, Princess Anne's partnership with Edge o’ Beyond serves as a testament to the brand's dedication to quality, craftsmanship, and sustainability in the world of luxury lingerie. By championing UK garment manufacturing and celebrating the rich history of lingerie production in Wales, this unexpected collaboration sets a new standard for the industry as a whole.