Key Takeaways
- Lingerie trend continues to grow with various styles and brands available
- New lingerie brands are revolutionizing the industry in 2022
- Lingerie can provide confidence and comfort, especially during times spent at home
The Evolution of Lingerie Brands
As the lingerie trend continues to grow, consumers are now spoiled for choice with a plethora of styles and brands available. While Savage X Fenty and Victoria's Secret have long dominated the industry, there are now new players on the scene revolutionizing the way we think about lingerie. Brands like Aerie, Araks, Richer Poorer, and Spanx are changing the game with their unique approaches to design, sustainability, and inclusivity.
Aerie: Comfort and Confidence Combined
Aerie has become a favorite among consumers for its incredibly soft and comfortable bralettes that rival traditional underwire bras. The brand also offers a range of sizes and a Best Fit Finder tool to help you find the perfect fit. Aerie's commitment to representing real bodies in their campaigns has resonated with customers looking for lingerie that provides both comfort and confidence in equal measure.
Araks: Sustainable and Stylish
Araks is leading the charge in sustainable lingerie, producing all of its pieces in New York City with evergreen fabrics that are designed to last. The brand's bright and conscious designs are not only soft and comfortable but also environmentally friendly. By creating lingerie that pairs well with existing pieces, Araks is helping customers build a timeless and versatile lingerie collection.
Richer Poorer: From Loungewear to Lingerie
Known for its cozy sweatpants and hoodies, Richer Poorer has expanded into the lingerie market with the same ultra-soft modal cotton blend that customers love. The brand's intimates collection is designed to make you feel like you're walking on a cloud, providing comfort and style for everyday wear. By seamlessly integrating loungewear and lingerie, Richer Poorer offers a cohesive and comfortable wardrobe for any occasion.
Spanx: More Than Just Shapewear
While Spanx is synonymous with shapewear, the brand's lingerie collection is not to be overlooked. Made from the same soft material as their shapewear, Spanx bras and undies are designed to be invisible under clothes while providing support and comfort. With a range of styles and sizes available, Spanx offers lingerie that is both practical and stylish for everyday wear.