Antonio Marras, a prominent figure in the fashion industry, recently made a groundbreaking move by launching his first genderless lingerie capsule collection during a spectacular event at Milan Fashion Week. The collection, named ‘Nuda Veritas,’ pays homage to the 1950s era of lingerie, a time when undergarments symbolized more than just functionality; they represented a deeper connection to one’s body and identity.
The debut of Marras’ lingerie collection took place at the brand’s Via Montenapoleone boutique, which was transformed into a captivating space dedicated to celebrating the art of underwear and imagination. Under the creative direction of Mauro Balletti, the event featured a blend of live performances and digital installations, creating an immersive and vibrant atmosphere that captivated attendees.
The 1950s were a transformative period for lingerie, as it evolved to become a symbol of intimacy, self-awareness, and empowerment. The collection features a universal-cut ribbed tank top that molds to the body’s contours, adorned with a heart-shaped patch bearing the Antonio Marras logo in metallic hardware. This versatile piece can be worn as an undergarment or as part of a layered look, embodying urban style with a casual flair.
In addition to the tank top, the collection includes two styles of briefs—one for men and one for women—that reimagine vintage silhouettes with modern cuts for enhanced comfort. A logo-emblazoned elastic band adds a touch of boldness to the designs, while the color palette of brown, black, white, écru, and burgundy infuses the collection with a sense of nostalgia and personal storytelling.
Antonio Marras shared his inspiration behind the collection, expressing a desire to create lingerie that not only covers the skin but also reminds wearers of their essence. He views underwear as a boundary between the body and the outside world, likening it to a gentle caress that lingers even when unseen. This perspective underscores the collection’s focus on self-expression, comfort, and a sense of personal identity.
The launch of Marras’ genderless lingerie collection represents a significant shift in the fashion industry towards inclusivity and self-expression. By blending elements of nostalgia with modern design, Marras has created a collection that speaks to the evolving relationship between fashion, identity, and personal empowerment. This innovative approach to lingerie design is likely to resonate with consumers seeking garments that reflect their individuality and embrace a more fluid approach to gender expression.
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