Annie Warland, an Adelaide lingerie specialist, recently shared her excitement over being selected for an exclusive training workshop in Paris, led by renowned bra fitter Freddie Zappe. This opportunity was a significant milestone in her career, providing invaluable insights and knowledge.
The Lingerie Company, under Annie’s expert guidance, has quickly become a go-to destination for women in Adelaide seeking not just well-fitting bras but a personalized lingerie experience. Nestled in Mitcham Square shopping center, this boutique has garnered praise for its exceptional service, premium brands, and life-changing fittings.
Annie’s dedication to the world of lingerie goes beyond fittings, with annual trips to Paris for the prestigious Salon International de la Lingerie, where top designers showcase their latest collections. This year, she was among a select group chosen to participate in an exclusive workshop with Freddie Zappe, known globally for her expertise in bra fitting.
Describing the experience as “professional gold,” Annie emphasized the value of learning from industry leaders like Freddie and collaborating with international peers. Her return to Adelaide has already seen her clients benefiting from the wealth of knowledge gained in Paris.
During her European sojourn, Annie also reconnected with luminaries in the lingerie industry, such as Alain de Rodellac, President of Lingerie France, and Patrice Kretz, the owner of Chantelle Lingerie. These strong international connections distinguish The Lingerie Company, providing clients with access to the latest global trends and designs.
At The Lingerie Company, customers can now explore the newest European trends in colors, shapes, and fabrics. Annie highlighted the shift towards fresh tones like coral, red, and soft pinks, with upcoming seasons expected to showcase slate blues and bold lime greens, offering a playful and refreshing palette.
The boutique boasts a curated selection of top-tier brands, including exclusive labels like Marie Jo, ensuring that each piece meets Annie’s exacting standards of fit and quality. Emphasizing the importance of a well-fitted bra, she noted that comfort and support are paramount, regardless of age or size.
Annie is passionate about steering women away from ill-fitting, mass-produced bras, advocating for quality and professional fittings. The Lingerie Company’s focus extends beyond sales to providing a fitting experience that prioritizes comfort, confidence, and personalized service.
To mark The Lingerie Company’s first anniversary, a portion of sales will be donated to the McGrath Foundation, with celebratory offerings like bubbles and cupcakes for customers. Additionally, a special Mother-Daughter fitting promotion is being offered in anticipation of Mother’s Day.
As Annie continues to elevate the lingerie experience for Adelaide women, her commitment to quality, expertise, and personalized service sets The Lingerie Company apart, ensuring that every client leaves feeling their best.
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