When it comes to measuring your bra size accurately, many women face a common challenge. Finding a bra that offers proper support and fit can be elusive, irrespective of the size you believe you wear. Michelle Lam, the founder of True&Co., an online lingerie boutique, sheds light on a common mistake that leads to ill-fitting bras: imprecise cup sizing. Contrary to popular belief, a bra’s cup size primarily denotes the horizontal width between the underwires, not the full size and shape of the breast. This outdated sizing system has persisted since 1937, leaving the 3D aspect of breasts unaccounted for.
To address this issue, Lam introduced True&Co. and its innovative fit quiz, a groundbreaking initiative in the lingerie industry. By answering a 15-question quiz, women can determine their bra size and understand their breast shape without the need for measuring tape. The goal is to create bras that make women feel confident and beautiful, transcending traditional band and cup sizes. True&Co.’s True Spectrum sizing system considers breast shape and positioning, providing a personalized fit that enhances comfort and aesthetics.
After completing the fit quiz, customers receive a color and size designation based on their unique body type. This approach goes beyond standard sizing conventions, taking into account individual breast shapes and weights. By focusing on the overall fit rather than traditional measurements, True&Co. aims to revolutionize the way women experience lingerie shopping, emphasizing comfort and confidence.
While True&Co.’s sizing system offers a convenient solution, there are still ways to measure your bra size at home. Using a flexible tape measure, ensure you wear a well-fitting bra during the measurement process. It’s crucial that the bra is snug but not overly tight, providing proper support without causing discomfort. By accurately measuring your band size and bust, you can determine the ideal bra size that suits your body shape.
Measuring your band size involves wrapping the tape around your torso at the bra clasp level, ensuring a firm and straight alignment across your back. This measurement may not always correspond directly to your torso circumference, so rounding up or down may be necessary to find the right band size. Additionally, determining your bust size requires measuring the fullest part of your breasts while keeping the tape straight for an accurate assessment.
Calculating the cup size involves finding the difference between your band and bust measurements. This variance corresponds to standard cup sizes, ranging from AA to DD based on the inch difference. Understanding this relationship is essential for selecting bras that offer optimal support and comfort. If you encounter any confusion during the sizing process, online tools like True&Co.’s fit quiz can provide further guidance and assistance.
In conclusion, finding the perfect bra size involves more than just band and cup measurements. True&Co.’s innovative approach to lingerie sizing reflects a growing trend in the industry, emphasizing personalized fits and individual body shapes. By embracing new sizing methods and technologies, women can enhance their lingerie shopping experience and discover bras that not only fit well but also make them feel confident and beautiful.
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