Wearing lingerie is like having a secret superpower, boosting confidence from within. Often overlooked, choosing the right undergarments is crucial for feeling empowered. Fashion trends heavily influence lingerie designs each season, with colors and silhouettes from the runway directly impacting collections. Embracing this trend, brands like Fendi and Bally showcased brassieres as a focal point during Fashion Month SS23.
CEO and Founder of Nudea, Priya Downes, shared insights on the lingerie trends set to dominate 2023. Reflecting the ongoing trend of dopamine dressing, vibrant colors like hot pink continue to reign supreme. Nudea’s focus on inclusivity and sustainability drives their choice of seasonless colors like Burnt Orange and French Navy. Textured fabrics like Monogram Mesh and Sheer Deco add a touch of sophistication to their collections.
Comfortable underwiring is making a comeback in lingerie as people transition from lockdown loungewear to a fuller wardrobe. Nudea’s wired options prioritize comfort without compromising support. Loungewear-inspired pieces like Tencel seamless bras offer everyday comfort, while the new Nudea Sleep collection, crafted from organic cotton, promises the softest slumbers.
Wearing underwear as outerwear is a rising trend, with bras, bralettes, and bodies becoming statement pieces under blazers or peeking out from shirts. This bold trend exudes empowerment and confidence, especially when paired with trending colors. The versatility of lingerie as outerwear allows for creative styling options and adds a touch of allure to any outfit.
Sustainability is a key focus in the lingerie industry, with brands like Nudea leading the charge in ethical practices. As a B Corp-certified company, Nudea emphasizes responsibly-made products designed to last. Initiatives like the ‘Bra-Cycle’ recycling program and partnerships with suppliers who pay fair wages underscore Nudea’s commitment to sustainability.
As the fashion landscape evolves, lingerie trends play a significant role in shaping personal style and confidence. From vibrant colors to comfortable designs and sustainable practices, the lingerie industry continues to innovate and cater to diverse preferences. Embracing these trends not only enhances personal style but also contributes to a more sustainable fashion future.
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